Coles launches range of carbon neutral beef products

COLES will begin rolling out its own carbon neutral brand of beef products.

Millie Ritchie, Toby Humphrey and Mark Ritchie at Delatite Station in Mansfield will be supplying Coles with carbon neutral beef. PHOTO: Supplied.

The supermarket giant launched the Coles Finest Certified Carbon Neutral Beef range – which includes seven cuts from eye fillet to porterhouse steak – in Victoria this week, with a national rollout over the next 12 months.

Coles said in a statement the range was certified carbon neutral from paddock to shelf according to the Australian Government’s Climate Active Carbon Neutral Standard.

“Over the past two years, Coles has been working with beef farmers across Victoria and New South Wales to help calculate and reduce their emissions, resulting in emissions that are 19 per cent below the Australian national average,” the statement read.

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CEO Steven Cain said the launch was a great example of how the supermarket works with suppliers to achieve better sustainable outcomes.

“When we announced our Sustainability Strategy just over a year ago, we said we’d work with all our stakeholders to achieve our Together to Zero emissions ambitions and to be Australia’s most sustainable supermarket,” Mr Cain said.

“Coles Finest Certified Carbon Neutral Beef is a testament to the hard work of our beef producers and their commitment to sustainable practices, and we’re thrilled that they’re taking this important step with us.”

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The packaging for the new beef range is fully recyclable and made from 90 per cent recycled and plant-based sources, an Australian innovation by Coles’ packaging partner Plantic.

“As part of our ongoing sustainability journey, Coles is exploring further opportunities to partner with our suppliers on sustainability initiatives, so we can ensure a better future for generations to come,” Mr Cain said.

As part of the carbon neutral beef program, Coles said it worked with farmers to identify ways to reduce emissions from their operations, such as using renewable energy, changing herd management practices for more efficient reproduction and to maximise growth, and use of genetic selection to improve herd health.

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Over the past two years, Coles has worked with experts to study ways tree planting and vegetation can help reduce net carbon emissions on beef farms through carbon sequestration.

Carbon stored in trees is then included in the farm’s ‘carbon account’ and reduces the overall emissions associated with the farm’s production – a process known as carbon ‘insetting,’ in which the process of reducing emissions is carried out at or directly related to their source.

Coles Finest Certified Carbon Neutral Beef will carry the Climate Active stamp to help customers identify the certified beef on shelves.

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Climate Active certification is awarded to businesses and organisations that have reached a state of achieving net zero emissions for their products, services or other initiatives.

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