Buy Local gift card continues to grow on popularity

THE Fraser Coast’s Buy Local gift card has reached another impressive milestone in the build-up to Christmas.

Ray and Melissa Earle (father and daughter) surrounded by memorabilia from the long-standing family business. Earle’s Paint
Place is the 200th Fraser Coast business to join the growing Buy Local gift card program. PHOTO: Supplied.

Long-standing Maryborough business, Earle’s Paint Place has joined the network and will now accept the Buy Local Gift Cards.

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The program was introduced in response to COVID-19 and is the cornerstone of the Fraser Coast Regional Council’s Open for Business Buy Local campaign.

Mayor George Seymour said buying local was the best way for people to support local businesses.

“It’s great for local jobs and great for our local community,” Cr Seymour said.

“Every $100 spent locally provides at least a $180 benefit to the local economy through the multiplier effect which is why we’re urging everyone to get behind this campaign and support local businesses.”

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Businesses from Tiaro, Maryborough and Hervey Bay are involved in the program.

Melissa White, the granddaughter of the Earle’s Paint Place founders, believes joining the network will be a boost for the family business.

“We’ve been here for more than 70 years,” Melissa said.

“I believe that the card increases exposure for local businesses.

“I’ve seen people talking about the promotion on Facebook, so people are talking about it which is good for the businesses that are a part of the scheme.”

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The gift card program has been running since December 2020 and encourages residents and visitors to shop locally to help build a stronger united Fraser Coast business community.

“We’d love even more local businesses to get involved,” Cr Seymour said.

The program has been backed by the Tiaro, Maryborough and Hervey Bay Chambers of Commerce.

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The ‘Open for Business Buy Local’ campaign was developed following feedback from local businesses and was part of the Council’s efforts to stimulate the Fraser Coast economy following the COVID-19 pandemic.

Businesses interested in joining the program can sign up here or email economic.development@frasercoast.qld.gov.au.

“The gift cards are great for any celebration and make a great birthday or Christmas gift, including for Secret Santa.

“Anyone can buy a card at any time.”

For more information on the Buy Local gift card – including a full list of participating businesses and reload stores – click here.

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